Startups
Links are trivial right up to the moment they are load-bearing: the app store links in onboarding, the code on the sticker, the docs URL that has moved twice this year.
What this is for
go.yourcompany.com, not a shared shortener nobody recognises. 2 DNS records, and it is the cheapest thing you can do to make a small company look deliberate.
Create links automatically. The release link comes from the deploy that ships it, the email link from the job that sends it. Same endpoints the dashboard uses.
25 links, no card, no timer. Outgrow it and everything you already made keeps working. You just cannot add more until you upgrade.
Two moments from an afternoon
01Thursday, after standup
A CNAME and a TXT record at whoever holds your DNS. The certificate is not your problem, then or in a year.
Paste the 2 records and watch it go from verifying to live.
02Ten minutes later
The onboarding email needs a link to the docs, and half the people who get it will paste it into Slack.
Destination, domain, slug. The card it will unfurl with is read off the destination while you are still typing, so you find out now rather than from a support ticket.
What it costs
Free while you are small. Pro when you want the domain and the API, at a flat price with no per-seat arithmetic.
Not quite you?