Marketing teams
Never lose a user because a website changed. Every link a campaign sends out lives longer than the page it was built for. The newsletter is in an archive, the post is on somebody’s feed, the deck is in a drive with no owner.
What this is for
A promotion ends and its landing page goes with it. Every link in every scheduled post still points there. Repoint once and all of them move.
Mail clients trim query strings. People paste into Slack without them. A short link carries its own identity, so it keeps reporting after the UTM is gone.
Gated PDFs and form pages unfurl with no title, no image and a description of your cookie banner. Write the card on the link instead.
Two moments from a quarter
01Tuesday, 11am
The landing page is replaced by lunchtime. Forty scheduled posts, a partner’s bio and an insert that went out with last month’s orders all still point at it.
Open the link, change the destination, save. Recall nothing.
02The following Monday
The campaign ran across paid social, the newsletter, a partner site and a printed insert. Two of those strip query strings, so half the UTMs never came back.
One link per placement, tagged by campaign. The list is the report.
What it costs
Custom domains, smart conditions and custom previews are on Pro. It is priced per account rather than per seat, so the whole team costs the same as you.
Not quite you?